Bosch Rexroth ASEAN Partner Conference 2024: Driving Growth and Innovation

On 14 – 16 August 2024, Bosch Rexroth hosted its ASEAN Partner Conference in Penang, Malaysia, drawing 104 attendees from Malaysia, Singapore, Thailand, Philippines, Indonesia, and Vietnam. This event served as a pivotal platform to strengthen partnerships, showcase innovations, and highlight the region’s immense potential.

Penang: The Silicon Valley of the East

Penang, often referred to as the “Silicon Valley of the East,” was strategically chosen as the location for this conference. Known for its robust industrial landscape and innovative spirit, Penang is a hub for technological advancements and a crucial player in Bosch Rexroth’s regional strategy.

Attendees had the opportunity to experience Penang’s dynamic environment firsthand through visits to two key locations:

• Ship Campus in Batu Kawan: A state-of-the-art facility that exemplifies the integration of education, industry, and innovation, with a focus on didactics and talent development.
• Bosch Penang Plant (PgP1): A showcase of cutting-edge manufacturing processes and a testament to Penang’s strategic importance in our global supply chain.

Key Takeaways and Highlights

The conference was meticulously designed to provide valuable insights and foster deeper collaborations. Key takeaways included:

• Growth Opportunities in ASEAN: The event underscored the growing importance of the ASEAN region in Bosch Rexroth’s overall strategy. The diverse and dynamic market presents significant opportunities for growth and innovation.
• Strengthening Partnerships: Through various presentations, networking sessions, and tech showcases, the conference reinforced Bosch Rexroth’s commitment to supporting its partners and driving mutual success.

Michel Gunawan, President and Chief Executive Officer for the newly formed East Asia & Oceania sales unit said, “This conference was an embodiment of our vision—See, Touch, Feel—where our partners could directly engage with our innovations and experience firsthand the value we bring. It is through such engagements that we strengthen our bonds and pave the way for a prosperous future together.”

Kristo Kenmart, Managing Director for Bosch Rexroth Indonesia and Regional Partner Management added, “The ASEAN Partner Conference is more than just a meeting—it is an opportunity to deepen our collaboration and align our strategies for future growth. The enthusiasm and commitment of our partners at this event underscore the potential we must drive success together in this dynamic region.”

Growing together as Partners

To strengthen collaboration with its ASEAN partners, Bosch Rexroth focuses on key strategies that promote mutual growth, innovation, and success. By fostering shared expertise and transparent communication, Bosch Rexroth aims to empower partners and achieve long-term competitive advantages. The following points outline these efforts:
Mutual Growth and Knowledge Sharing:
Bosch Rexroth emphasizes training and support for partners through comprehensive onboarding programs, ensuring partners are well-equipped with the latest technology and product knowledge.
Collaborative Product Development:
Collaborating with partners to create joint solutions or customizations that fosters deeper business ties. This approach enables partners to innovate and extend their product portfolios, while benefiting from Bosch Rexroth’s technology.
Consistent Communication and Transparency:
Strengthening communication channels through regular updates, marketing campaigns, and sales tools enables transparent and effective collaboration. This allows partners to stay informed on new products and services, ensuring that their offerings remain competitive.
Win More Customers:
Bosch Rexroth provides partners with tools and strategies to win customers over . This includes value add pricing strategies and market-oriented product launches that allow partners to stay competitive in tough markets.
Flexibility and Customization:
Providing scalable, customizable solutions through platforms like ctrlX Automation allows partners to adapt to various market demands. Bosch Rexroth’s openness to third-party integration encourages a flexible ecosystem where partners can innovate more effectively.

Looking Ahead

As we conclude this successful ASEAN Partner Conference 2024, we want to extend our heartfelt appreciation to all our regional partners across ASEAN for their participation. Together, we have strengthened our relationships, shared invaluable insights, and explored new opportunities for growth. The collaboration fostered here will not only enhance our individual success but also our collective impact in the region. Bosch Rexroth remains committed to working closely with each of you as we continue to innovate and lead in challenging times. Thank you for making this event a resounding success. We look forward to our shared journey ahead!