PI 076-14 Lohr, 2014-08-26

Steffen Haack to take over management of Business Unit Industrial Applications

Dr. Steffen Haack

  • Experiences at Bosch Rexroth in the factory automation division
  • Broad market knowledge surrounding drives and hydraulics
  • New sales structure established under the leadership of Paul Cooke
  • Strategic growth project “Europe” headed by Lucas Wintjes

Lohr – Steffen Haack is taking over management of the Business Unit Industrial Applications at Bosch Rexroth in Lohr am Main as of September 1. Haack, 48, is currently Chairman of Divisional Executive Board responsible for Sales and Corporate Development at Solar Energy.

Prior to taking on his position at Solar Energy, Haack had already worked at Bosch Rexroth for many years. His last position there was as Senior Vice President Sales and Industry Sector Management Factory Automation. He also has years of market experience in the fields of electric drives and hydraulics.

The Business Unit Industrial Applications that Haack will be heading offers a broad spectrum of products, software solutions and services having to do with various aspects of machinery applications and engineering as well as factory automation. These include the technical fields of linear motion and assembly technology, industrial hydraulics, and electric drive and control technology.

Responsibility for the Business Unit Industrial Applications previously rested with Karl Tragl, Chairman of the Executive Board at Bosch Rexroth AG, in addition to his other duties. In the future, Tragl will concentrate more on keeping up contacts with major customers and on advancing the development and expansion of Bosch Rexroth's business in international markets.

As part of Haack’s assumption of his new role, Sales Management and Industry Sector management for the fields of machinery applications and engineering as well as factory automation will be combined within the Business Unit Industrial Applications under the area of responsibility “Senior Vice President Sales Industrial Applications”. This task will be taken on by Paul Cooke, who was previously responsible for sales and industry sector management machinery applications and engineering in the Business Unit Industrial Applications. Lucas Wintjes, who is currently still Senior Vice President Sales and Industry Sector Management Factory Automation, is scheduled to take over the leadership of the strategic growth project “Europe,” which is geared toward increasing sales proceeds at Bosch Rexroth and developing and expanding large-scale projects in Europe.

Economical, precise, safe, and energy efficient: drive and control technology from Bosch Rexroth moves machines and systems of any size. The company bundles global application experience in the market segments of Mobile Applications, Machinery Applications and Engineering, Factory Automation, and Renewable Energies to develop innovative components as well as tailored system solutions and services. Bosch Rexroth offers its customers hydraulics, electric drives and controls, gear technology, and linear motion and assembly technology all from one source. With locations in over 80 countries, roughly 36,700 associates generated sales revenue of approximately 5.7 billion euros in 2013.

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The Bosch Group is a leading global supplier of technology and services. In 2013, its roughly 281,000 associates generated sales of 46.1 billion euros. (NB: Due to a change in accounting policies, the 2013 figures can only be compared to a limited extent with the 2012 figures). Its operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2013, the Bosch Group invested some 4.5 billion euros in research and development and applied for some 5,000 patents. This is an average of 20 patents per day. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

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