Consistently following the markets

Consistently following the markets
Marginal Column

November 2014


How Bosch Rexroth expedites the internationalization of R&D activities.


“To offer the best solutions to our customers in the new markets, we are using local engineering to strengthen our international development capacities,” stresses Karl Tragl, Chairman of the Executive Board at Bosch Rexroth AG. Thus regional developers at Bosch Rexroth work with their international colleagues in a close-knit network. More than 2,100 specialists devote their attention to new products, solutions and services. For years, now, the ratio of the company’s R&D expenditures has been above the industry average.

Researching and developing – in decentralized structures

The three business units – Mobile Applications, Industrial Applications and Renewable Energies – are responsible for the development of product platforms and product variations. The primary task of the R&D sites in the various regions is to develop applications – close to the customers and their needs. To an increasing extent, they also make a contribution to the development of specific versions. This is because a product used primarily in a certain region can – as a rule – also be used in other applications, all around the world. At Bosch Rexroth the focus of development and the responsibility for this product is in the region where it is chiefly used. Thus the company consistently follows the markets – beginning with the specific region and extending to the entire world.

Trust, fairness, partnership

As R&D follows production into relevant markets, it quickly becomes apparent – especially in growth markets – that there is often great fluctuation among technical personnel. This can represent a serious challenge. Bosch Rexroth employs continuous basic and advanced training, all around the world, with the intention of pointing out perspectives to local employees. Internal polls show in addition that emphasizing the values of the company culture – such as trust, fairness and partnership – makes the site more attractive for local specialists. This boosts employee allegiance and reduces personnel fluctuation.