All the expertise you need, at one site
Our Customer and Innovation Center in Ulm now brings together all the company’s technological expertise in factory automation, industrial hydraulics, and mobile machines.
The newest building at the Customer and Innovation Center in Ulm reflects our drive to create a customer-focused experience, customer-facing solutions, and a space where you can come face-to-face with current and future innovations. Named CU.BE, which stands for CU stomer BE nefits, the new building is the heart of networked, boundary-crossing collaboration with our customers, users and partners. Here we exchange ideas face-to-face, shaping innovations and customized solutions that are always focused on practical customer benefits.
The second building at the Innovation Center complements key development activities with projects focusing on software or a range of technologies. By working closely together from the outset, we’re able to rapidly develop holistic, innovative, customer-facing solutions.
Disruptive developments start with minimum viable products (MVP), which users can provide immediate feedback on, in order that their feedback can be incorporated into the functionalities. Prototypes and demonstrators then enable developers and customers to test the actual functions with current products at an early stage. This means that we can swiftly develop innovative new solutions, which focus on the needs of our customers.
Our vision of the Factory of the Future is brought to life in the Model Factory, also housed within CU.BE. Using specific use cases and real production scenarios, including intralogistics, we showcase our powerful, yet workable, portfolio – to give you a real sense of what manufacturing will look like in the future. The Model Factory provides a complete digital twin, so partners and customers can carry out tests in virtual form too.
Focusing on mobile applications, the TechPark has three functions; TechPark Training, TechPark Off-highway terrain and a location for events. The 10,000 sqm outdoor area serves as a high-performance test bench dedicated to electrification, workshops for retrofitting mobile machines, and a training center, as well as a test track and area where typical work tasks can be carried out.