Feel the new user experience. On the launch of Bosch Rexroth’s new international website, we spoke to Dr. Marc Wucherer, Member of the Executive Board of Bosch Rexroth, to find out why such a big change was needed. And why this isn’t the only exciting digital transformation happening at Bosch Rexroth right now.
Bosch Rexroth's new international website has been completely redesigned. Why?
For our customers and people that want to find out more about us, our website is a central point of contact. For us, it’s an important channel for keeping our customers informed and staying in touch with them. This is more important than ever now that face-to-face meetings are less feasible.
We want to give people the best web experience we can, so we’ve changed the design of our international website – the one you’re looking at now. As you’ll see, it’s a more modern environment that provides useful insight, not just into our company and product world, but into the important industry topics that matter to our customers – now and into the future.
But even more importantly, we’re changing the structure and user navigation. People from around the world who are interested in our products and services will be diverted to their local website, so that they can find the information they’re looking for and get local support even more quickly and easily. This is the first stage of making our websites more customer focused.
So, what about the individual country websites in the respective languages? When can we expect those?
That’s the second stage. At the moment, we’re busy creating the new websites for all the individual countries. When they’re launched later in the year, people will not only be able to find the information they’re looking for more quickly, they’ll also be able to get in touch with their local contacts with just one click.
How will the new websites help people get the specific information they’re looking for more quickly?
Firstly, we’re dramatically reducing the content to make sure people are not overloaded with information, and the navigation is easier to use. Funnily enough, by reducing the content and simplifying the navigation and structure, we’re actually making the customer journey a richer one. A lot of thought has gone into the experience that people have when they’re using our new websites. We’re making them consistent and intuitive, so that people find what they’re looking for quickly and easily – and it makes the whole experience more enjoyable. You could say we’re putting the customer at the heart of all our decisions even more.
We’ll also continue to integrate a real-time chat function into all our websites, so that people can directly ask a question about a product or service and immediately receive an answer. Customers will be able to check the lead and transport time for a product. And because this will all be available 24/7, they can do it at a time to suit them.
Like I said, transforming our websites is all about making life easier and smoother for our customers. But we also know that sometimes – particularly when it comes to more complex tasks – people need to speak to a human being, so our specialists will still be on hand to provide personal support, expert advice and application know-how.
The customer websites aren’t the only digital transformation happening at Bosch Rexroth, are they? How important is digitalization and software for Bosch Rexroth’s technologies?
Well, it’s increasingly important! We’ve been shifting functions from hardware to software across all our technologies for decades. This means that machine manufacturers can significantly simplify their designs and produce more flexible concepts. The key thing here is that we’re using internationally accepted, open standards wherever possible – so it’s really easy for designers to combine different technologies within their solutions. This is critical because it reduces time-to-market – and we know how important that is to our customers.
Can you tell us a bit more about how Bosch Rexroth is supporting the digital transformation for machine manufacturers and end-users?
We have a unique advantage because we’re part of the Bosch Group. This means that we can bring together all the different disciplines and expertise from across the group to give our customers real added value. By this, I mean from the field level with linear guides, transfer systems, valves and motors – to controllers and complete system solutions – to the system house for networked IoT solutions and the factory of the future. Our new websites will give people quick and easy access to all these things, whether they’re looking for a single component or a planned networked production. In the past we had separate microsites for some of our ranges, but we’ll be integrating them into the new country websites, so they really will become a one-stop-shop.
It’s really exciting to know that the relaunch of www.boschrexroth.com and the new country-specific websites will be the launch pad into the most comprehensive technology platform in mechanical engineering.